Capstone Vietnam has entered into a partnership with Shorelight Education to launch marketing and recruitment campaigns in Vietnam for Shorelight’s partner universities, University of Kansas and University of Central Florida in the U.S. and Bath Spa University in the UK.

To lead this joint initiative, Capstone and Shorelight welcome experienced international education professional, Mr. Lai Viet Phuong to their expanding global recruitment team. Mr. Phuong will work in Capstone’s International Academic Center (IAC) in Ho Chi Minh City (HCMC) and implement a student recruitment strategy across Vietnam targeting international students seeking a U.S. or UK university degree. The role will include account management of Shorelight’s recruitment agents, schools and universities, along with building and managing direct-to-student marketing campaigns that drive enrollments to Shorelight’s university partners.

The International Academic Center (IAC) is a shared facility that serves as a home base from which U.S. and other foreign institutions of higher education can promote their programs and services in Vietnam, and even regionally. The center, which offers a modern and collegial work environment for school representatives to do their work, is supported by Capstone staff.

According to Dr. Mark Ashwill, Managing Director of Capstone Vietnam, “The IAC gives Shorelight Education and other members, including Lane Community College and Kansas State University, a meaningful long-term presence in Vietnam. Some of the advantages include free advising services for students and parents, no commissions and the chance to explore other opportunities, in addition to student recruitment.”

Shorelight Education is a U.S.-based company that funds and manages joint venture partnerships with universities to drive institutional growth, and expand options for students. It currently has partnerships with Bath Spa University in the UK and the University of Central Florida and the University of Kansas in the U.S. Shorelight focuses on international and transnational education and a unique student experience. Like Capstone Vietnam, its diverse and talented team is made up of passionate change-makers who think entrepreneurially and act collaboratively. 

Founded in 2009, Capstone Vietnam is a human resource development company that offers education and training solutions in the areas of institutional services, overseas study services, skills training, English language testing, and the sale of education products. It has offices in Hanoi and HCMC but its reach is nationwide.