Spring 2018 StudyUSA Higher Education Fairs in Vietnam 

Ho Chi Minh City (HCMC) - Nha Trang - Danang - Hanoi

Capstone Vietnam cordially invites you to participate in a unique, customized StudyUSA Higher Education Fair series in Spring 2018 in Vietnam that will cover four (4) cities in all three regions. 

Vietnam remains a hot market for U.S. colleges and universities. It ranks 5th among all sending countries, according to the June 2017 SEVIS by the Numbers update.  As of May 2017, there were 30,279 Vietnamese students in all 50 states and Puerto Rico, making the US the world’s second leading host of Vietnamese students – after Japan.  For a comprehensive update about trends related to US-bound Vietnamese students, check out this 9-17 article written by Mark Ashwill, Capstone Vietnam managing director, at the request of VNExpress International:  To many Vietnamese, US still a top overseas study destination in spite of Donald Trump.

1. General Information & Top 15 Reasons to Join Our Fairs


This series combines both community colleges, four-year institutions, and English language programs in one venue.  However, recognizing that “one size does not fit all” and that you are tapping into different segments of the market, there are a couple of key differences: 

  1. Four-year school (i.e., undergraduate, graduate, IEP) and community college tables will be arranged in different sections of the hotel ballrooms; and
  2. High school visits are customized on the basis of school type and student demand.

Fair Objectives 

Fair series are an excellent way to introduce your institution to students and parents in different parts of the country who are eager for information about study opportunities in the U.S.  It is often the connection you make with a student or parent that convinces to attend your institution over others.  In addition to the fairs, representatives are encouraged to participate in the relevant high school visits and other activities. 

Our Higher Education Fairs benefit both Vietnamese and Burmese students and higher education representatives in the following ways: 

For colleges and universities

  • An opportunity to meet serious prospective students interested in gaining admission to a community college or an intensive English, undergraduate or graduate program offered by a four-year college or university
  • A comprehensive country briefing that will update you on current market conditions and trends
  • A chance to create or expand brand awareness for your school in Vietnam
  • An opportunity to visit public and private high schools, as well as international schools, and to participate in mini-fairs
  • A consular briefing in Hanoi or HCMC, if possible; and
  • Post-fair follow-up via email and telephone conducted by Capstone advisers

For students and parents

  • An opportunity to learn about the many advantages of pursuing higher education in the U.S.
  • An opportunity to meet with representatives of regionally accredited U.S. institutions of higher education institutions; and
  • Free initial consultation provided to all participants for all participating schools. Refund 100% entire advising fee (except visa counseling if desired) if students enroll at a partner school.

Capstone Vietnam Services

  • Quick and convenient online registration
  • Institutional profile in the fair guide, which is distributed to all fair attendees, high school students and throughout the year
  • Advertising opportunities in the Fair Guide
  • Additional logistical services (domestic flight booking, hotel reservations, ground transportation)
  • Qualified, pre-screened student volunteers/interpreters (included in fair fee)
  • Agent introduction upon request
  • Convenient and reliable shipping of your materials OR the less costly option of in-country printing at substantial cost savings
  • Translation of promotional materials (i.e., a fee-based service)
  • Pre-fair fee-based marketing opportunities
  • Authoritative and detailed country briefing and discussion
  • Ample time for discussion and consultation with Dr. Ashwill and his staff during “fair week” (This depends upon how many fairs you plan to join.)
  • You will receive information about the students who visit your table(s) and the list of student contacts from the high schools you visit
  • Follow-up emails sent to all students at the high schools visited and all fair attendees; and
  • Follow-up on leads generated by the fairs, if desired

Participation Guidelines


Only regionally accredited US institutions are eligible to participate.  (Capstone is the only educational consulting company in Vietnam that works exclusively with regionally accredited colleges and universities.) 


Institutions may be represented only by faculty, staff, or alumni, by a faculty member in Vietnam on a research or teaching assignment, or by local alumni. Note: No more than two representatives may be at a table during the fairs.  This means a total of three, including your student volunteer. 

Student Volunteers

Each school will be assisted by a student volunteer, who will help represent your school and facilitate communication with students and parents. You have the option of contacting your student volunteer(s) before you arrive. This service is included in the fee.

Country Briefing in Vietnam

Dr. Mark Ashwill, Managing Director, will conduct a country briefing to provide participants with relevant and useful information about local market conditions and trends.

A 2011 Hobsons consultant’s report had this to say about Dr. Ashwill’s work in Vietnam: Vietnam has become the darling of the international recruitment world. The work of Dr. Mark Ashwill, formerly of IIE, and the former U.S. Ambassador, Michael Michalak, helped to promote the United States as a destination for Vietnamese students, and strengthened the ties between the Vietnamese Ministry of Education and Training (MOET) and U.S. universities. Jeff Browne, an adviser on building business relationships and cultural bridges between Vietnam and the US and author of the Vietnomics blog, noted in a June 2012 post that Much of the credit for the strengthening US-Vietnam higher education link goes to Hanoi-based educator Mark Ashwill, director of Capstone Vietnam and key advisor to student-run nonprofit VietAbroader, both of which help Vietnamese students navigate the American education culture.

High School Visits and Consular Briefing

High school visits will be customized on the basis of school type and student demand.  In other words, community college and four-year colleagues will sometimes go to different high schools.  It depends on the needs and preferences of students in each high school.  A consular briefing will be arranged in HCMC/or Hanoi if possible. 

Other Activities

In addition to all of the above, Capstone hosts a group dinner in Hanoi or HCMC, and organizes an excursion to the UNESCO World Heritage site of Hoi An for those who participate in the Danang fair. 

Visa Type

You should get a business visa from the Embassy of the Socialist Republic of Vietnam or one of its Consulates General with a letter of invitation from Capstone Vietnam that will be sent to you after you register.


Here’s what some colleagues have had to say about Capstone Vietnam and our StudyUSA Higher Education Fairs.

Capstone Vietnam organizes the best U.S. college tour in Vietnam. They cater to universities and community colleges and have many years of experience. Their knowledge of the market is unlike any other company in the region. I recommend using their services if you want to find high quality Vietnamese students for your institution. (Talia Popkovski, Manager of International Student Recruitment, Valencia College, Orlando, FL, USA)

After participating in Capstone’s four-city Vietnamese student recruitment tour, one can’t help but be impressed.  From the leadership team of Mark Ashwill and Hang Pham, to the coordinators and student translators, they were all friendly, caring, and professional.  Capstone’s ability to network and effectively bring large numbers of Vietnamese students to the recruiting events was impressive. Their ability to use a warm, personal touch to create a feeling of excitement about the idea of studying in the U.S. was exceptional.  I was so impressed when the Vietnamese students walked into the recruiting events --- they were will briefed on the benefits of studying in the U.S. and they were already excited to enroll in our University.  If you are charged with recruiting high-quality Vietnamese students to your institution, I have no doubt that Capstone will do a terrific job to help you achieve your goals.  As an organization that not only knows how to connect higher education with high-quality students, but also knows how to graciously host Americans in an exotic and wonderful country, I give Capstone my highest recommendation.  (A. Keith Dils, Ed.D., Dean, College of Education, Slippery Rock University)

We have worked with Capstone Vietnam over the past several years.  They are exceptional partners in helping our college establish a strong presence in Vietnam.  Their knowledge and understanding of the Vietnamese market and educational system has greatly supported our efforts to increase enrollments from Vietnam.  Thank you Capstone! (Diana Sampson, Executive Director, International Education, Shoreline Community College)

I have been working with Capstone Vietnam since its inception. Capstone’s professional way of doing business, the immense knowledge of the U.S. higher education system that their staff possess and the incredibly successful fairs they organize are the reasons Edmonds Community College has participated in all of their events related to studying in the United States. (Thalia Saplad, Edmonds Community College)

Capstone provides excellent service to both potential U.S. international students and the schools that attend their fairs.  It's clear Capstone knows how to attract authentic prospective students.  Excellent planning, training of staff and volunteers, outreach and follow-up.  (John Driscoll, California State University-East Bay)
I was very pleased by both the quantity and quality of the students I spoke with at the Capstone Vietnam fairs. Five students completed applications as a result of the fairs and I have corresponded with several fair participants by email. I look forward to working with Capstone Vietnam again in the future.  (Keila Ferree, Columbia College)

I have spent a lot of time living and working in Asia, but this was my first experience recruiting in Vietnam. I am very happy I joined the Capstone Vietnam recruiting tour. The in-depth knowledge and understanding that Capstone staff brought to and shared with the group was a great way to get introduced to the students, the schools and the educational system there. They provided a great infrastructure for us. I visited a lot of schools and talked to a lot of students I would not have been in touch with otherwise. It was educational, and even fun! (David Wivell, Associate Director / International Enrollment, Rochester Institute of Technology (RIT))

Top 15 Reasons to Join Our Fairs in Vietnam

1-   Quality:  Only regionally accredited institutions are permitted to join the StudyUSA Higher Education Fairs, the gold standard of accreditation in the US.  This is good both for you and the students/parents who attend our fairs. 

2-   Outstanding service:  During their time in here, we take good care of our fair colleagues both professionally and personally.

3-    Reputation:  Capstone Vietnam is one of Vietnam’s leading educational consulting companies.

4-    Location:  The fairs are offered in locations representing all three regions of Vietnam.

5-    Outreach to local public, private and international schools that send sizable numbers of graduates to the US to pursue higher education.  This includes large group meetings, classroom visits and mini-fairs. (We try to arrange mini-fairs, whenever possible.)

6-   Convenient and quick online registration and access to important fair-related documents, plus informative pre-fair updates.    

7-   Extensive interaction with Capstone staff, especially for colleagues who join more than one fair.  This gives you the chance to learn more about student recruitment in particular and Vietnam in general. 

8-   Organic Attendance.  Unlike some companies, Capstone doesn’t inflate attendance by paying schools to bus students in or hiring services that pay “students” to come.  This is one reason we have a reputation for attracting serious students to our events. 

9-   Authoritative country briefing by Dr. Mark Ashwill, who has lived and worked as an educational entrepreneur in Vietnam since 2005. 

10-  Capstone scanning system for easy retrieval and storage of student contact information using a QR code or barcode scanner (your choice). (Vietnam only.)

11-  Post-fair follow-up.  Our staff follow up on all leads via email and phone.  We will also translate a message into Vietnamese that you draft for your student contacts, including fairs and high school visits – at no additional charge. 

12-  Advertising opportunities in the StudyUSA fair guide to increase your visibility during and after the fairs.  (The fair guides are distributed to students and parents in our offices and at public events until the next fair series.) (Vietnam only.)

13-  Integrity:  We always look for the best fit for US-bound students and their parents.

14-  Free Advising Services:  All students who attend the StudyUSA Higher Education Fairs receive a voucher for free application advising services. (Vietnam only.)

15- Customized marketing and venue layout.  Realizing that “one size doesn’t fit all,” we organizes some different high school visits for four-year and community colleges.  In addition, we customize some of the marketing and organize the venue layout so that both types of institutions are in different sections of the ballroom to make it easier for students and parents.