Summer 2017 StudyGlobal Education Fairs in Viet Nam

Capstone Vietnam cordially invites you to participate in its first ever StudyGlobal Education Fairs in June 2017 in southern and northern Vietnam. This is a golden opportunity for colleagues to meet and make connections with students and parents who are exploring study opportunities in both traditional and non-traditional overseas study destinations, which are growing in popularity. The fairs, which are open to secondary and postsecondary educational institutions from around the world, will take place over the course of two days on Saturday, June 17th in HCMC and Sunday, June 18th in Hanoi 

Time and budget permitting, you are also invited to join our Strategic Recruitment Workshop, which will take place from June 19th-21st in beautiful Halong Bay in northern Viet Nam. Its purpose is to give you the tools you need in terms of knowledge, insights and strategy in order to increase your chances of success in recruiting Vietnamese students in what has become a highly competitive market in recent years.

There are an estimated 150,000 young Vietnamese studying in approximately 50 countries and territories. The numbers by country range from nearly 40,000 to a few hundred. The top host countries are Japan, the USA, Australia, China, and Singapore. Other countries in the top 10 include the UK, Russia, France, Germany, and Canada. The United States is the world’s second leading host of Vietnamese students - after Japan. Vietnam ranks 6th among all sending countries, according to the November 2016 SEVIS by the Numbers quarterly update. According to Open Doors 2016, Viet Nam ranked 2nd – after China – in community college.

Demand for overseas remains strong because of a substandard domestic higher education system, the reputation of overseas educational institutions for quality, the prestige factor of a foreign educational credential, and a growing ability to afford overseas study on the part of parents.This is a great time to join your pioneering colleagues who have already traveled to Vietnam, or continue, their recruiting efforts in these emerging markets.

1. General Information & Top 10 Reasons to Join Our Fairs

This series combines both high schools and colleges/universities in one venue. However, recognizing that “one size does not fit all” and that you are tapping into different segments of the market, therefore high schools and colleges/universities tables will be arranged in different sections of the hotel ballrooms.

Fair Objectives

Fair series are an excellent way to introduce your institution to students and parents in different parts of the country who are eager for information about overseas study opportunities. It is often the connection you make with a student or parent that convinces to attend your institution over others. Capstone Vietnam’s StudyGlobal Education Fairs benefit both students and representatives in the following ways: 

For institutions

  • An opportunity to meet serious prospective students interested in gaining admission to a quality overseas educational institution
  • A chance to create or expand brand awareness for your school in Vietnam; and
  • Post-fair follow-up conducted by Capstone educational advisers in Vietnam.

For students and parents 

  • An opportunity to learn about the many advantages of overseas study
  • An opportunity to meet with representatives of officially accredited educational institutions; and
  • Free advising services (except visa counseling) provided to participants apply to one participating school and for all Capstone Vietnam partner schools.

Capstone Vietnam Services

  • Quick and convenient online registration
  • Institutional profile in the fair guide, which is distributed to all fair attendees, high school students and throughout the year
  • Advertising opportunities in the StudyGlobal Fair Guide
  • Additional logistical services (domestic flight booking, hotel reservations, ground transportation)
  • Qualified, pre-screened student volunteers/interpreters (included in fair fee)
  • Agent introductions upon request. 
  • Convenient and reliable shipping of your materials OR the less costly option of in-country printing at substantial cost savings
  • Translation of promotional materials (i.e., a fee-based service)
  • Pre-fair fee-based digital marketing opportunities
  • You will receive information about the students who visit your table. Follow-up emails are sent to all fair attendees and follow-up phone calls made.

Participation Guidelines


Only officially accredited institutions are eligible to participate.


Institutions may be represented only by faculty, staff, or alumni by the home institution, by a faculty member in Vietnam on a research or teaching assignment, or by local alumni. Note: No more than two representatives may be at a table during the fairs. This means a total of three, including your student volunteer.

Student Volunteers

Each school will be assisted by a student volunteer, who will help represent your school and facilitate communication with students and parents. You have the option of contacting your student volunteer(s) before you arrive. This service is included in the fee.

Visa Type

You should get a business visa from the Embassy of the Socialist Republic of Vietnam or one of its Consulates General with a letter of invitation from Capstone Vietnam that will be sent to you after you register.


Here’s what some colleagues have had to say about Capstone Vietnam and our fairs.

I have spent a lot of time living and working in Asia, but this was my first experience recruiting in Vietnam. I am very happy I joined the Capstone Vietnam recruiting tour. The in-depth knowledge and understanding that Capstone staff brought to and shared with the group was a great way to get introduced to the students, the schools and the educational system there. They provided a great infrastructure for us. I visited a lot of schools and talked to a lot of students I would not have been in touch with otherwise. It was educational, and even fun! (David Wivell, Associate Director, International Enrollment, Rochester Institute of Technology/RIT)

Capstone Vietnam organizes the best U.S. college tour in Vietnam. They cater to universities and community colleges and have many years of experience. Their knowledge of the market is unlike any other company in the region. I recommend using their services if you want to find high quality Vietnamese students for your institution. (Talia Popkovski, Manager of International Student Recruitment, Valencia College, Orlando, FL, USA)

After participating in Capstone’s four-city Vietnamese student recruitment tour, one can’t help but be impressed. From the leadership team to the coordinators and student translators, they were all friendly, caring, and professional. Capstone’s ability to network and effectively bring large numbers of Vietnamese students to the recruiting events was impressive. If you are charged with recruiting high-quality Vietnamese students to your institution, I have no doubt that Capstone will do a terrific job to help you achieve your goals. As an organization that not only knows how to connect higher education with high-quality students, but also knows how to graciously host colleagues an exotic and wonderful country, I give Capstone my highest recommendation. (A. Keith Dils, Ed.D., Dean, College of Education, Slippery Rock University)

We have worked with Capstone Vietnam over the past several years. They are exceptional partners in helping our college establish a strong presence in Vietnam. Their knowledge and understanding of the Vietnamese market and educational system has greatly supported our efforts to increase enrollments from Vietnam. Thank you, Capstone! (Diana Sampson, Executive Director, International Education, Shoreline Community College)

I was very pleased by both the quantity and quality of the students I spoke with at the Capstone Vietnam fairs. Five students completed applications as a result of the fairs and I have corresponded with several fair participants by email. I look forward to working with Capstone Vietnam again in the future. (Keila Ferree, Columbia College)

Top 15 Reasons to Join Our Fairs

1- Quality: Only regionally accredited institutions from the US and officially accredited institutions from other countries are permitted to join the StudyGlobal Education Fairs. This is good both for you and the students/parents who attend our fairs.

2- Outstanding service: During their time here, we take good care of our fair colleagues both professionally and personally.

3- Reputation: Capstone Vietnam is one of Vietnam’s leading educational consulting companies.

4- Location: The fairs are offered in locations representing two major cities/markets in Vietnam.

5- Outreach to local public, private and international schools that send sizable numbers of graduates to abroad to pursue higher education. This includes large group meetings, classroom visits and mini-fairs. (This will be organized only during the academic year) .

6- Convenient and quick online registration and access to important fair-related documents, plus informative pre-fair updates.

7- Extensive interaction with Capstone staff, especially for colleagues who join more than one fair. This gives you the chance to learn more about student recruitment in particular and Vietnam in general.

8- Organic Attendance: Unlike some companies, Capstone doesn’t inflate attendance by paying schools to bus students in or hiring services that pay “students” to come. This is one reason we have a reputation for attracting serious students to our events.

9- Authoritative country briefing by Dr. Mark Ashwill, who has lived and worked as an educational entrepreneur in Vietnam since 2005. A 2011 Hobsons consultant’s report noted that Dr. Ashwill’s work and that of former U.S. Ambassador, Michael Michalak, “helped to promote the United States as a destination for Vietnamese students, and strengthened the ties between the Vietnamese Ministry of Education and Training (MOET) and U.S. universities.”

10- Capstone scanning system for easy retrieval and storage of student contact information using a QR code or barcode scanner (your choice).

11- Post-fair follow-up: Our staff follow up on all leads via email and phone. We will also translate a message into Vietnamese that you draft for your student contacts – at no additional charge.

12- Advertising opportunities in the StudyGlobal fair guide to increase your visibility during and after the fairs. (The fair guides are distributed to students and parents in our offices and at public events until the next fair series.)

13- Integrity: We always look for the best fit for students and their parents.

14- Free Advising Services: All students who attend the StudyGlobal Education Fairs receive a voucher for free application advising services.

15- Customized marketing and venue layout. Realizing that “one size doesn’t fit all,” we customize some of the marketing and organize the venue layout so that both types of high school and colleges/universities institutions are in different sections of the ballroom to make it easier for students and parents.